Coimbra ST LLM
Shift Coimbra
Challenge
Enhance the experiences of tourists and local communities, transforming the city and the region into a sustainable, inclusive, and innovative touristic destination.
Solution
Creation of conditions and tools to promote more sustainable and smart tourism, based on the enhancement of heritage, the digitalisation of services, and the creation of authentic experiences for those who visit the city and the region.
It involves three important actions which, interconnected, will equip the city and the region with the necessary tools to bring the project to life: a welcoming destination, a sustainable destination, and a smart destination.
Objectives, Activities and Results expected / achieved
Labour Observatory: identification of training needs and development of programmes tailored to current and future challenges;
Certification Model: tourists will enjoy a social, cultural, and environmental experience, increasing their interest in engaging with the local community, culture, and surroundings;
Tourism Activity Data Management Tool: a tool capable of gathering information about tourist points of interest in the city and region. Tourists will have access to a personalised experience, comprising three key stages: trip planning, support during the journey, and post-visit engagement and feedback. This tool will enable the analysis of visitor preferences and will suggest itineraries, destinations, accommodation, and activities based on their interests.
Project Reference
EUI02-188Funding
Intervention Region
Coimbra, PortugalTotal Investment
6.128.086,00IPN Investment
407.480,00Total Eligible
6.128.086,00IPN Eligible
407.480,00EC Funding – Total
4.902.468,80EC Funding – IPN
325.984,00Duration
42 MonthsStart Date
2024-12-01End Date
2028-05-31Approval Date
2024-12-03Consortium
Câmara Municipal de CoimbraComunidade Intermunicipal da Região de Coimbra
Turismo de Portugal, Instituto Público
Instituto Politécnico de Coimbra
Universidade de Coimbra
Instituto Pedro Nunes
Present Technologies, Serviços Informáticos, Lda
INOVA+, Innovation Services S.A.
Keywords
Tourism;Innovation;
Sustainability.
