IPN welcomes Mark Magnante from Technology & Research Services Office of the Heriot Watt University (Edinburgh, Scotland) and Heike Gosmann from the Technology Transfer Office of the University of Applied Sciences of Osnabrueck (Germany), under the PROTON program of staff-exchange, for a whole week to mutually share good practices and expertise in the marketing of technology.
This staff exchange would enable knowledge sharing of marketing techniques and it would provide the opportunity to compare and contrast different experiences from different organizations and innovation and technology transfer contexts.
The dense program encompasses the main functional areas of IPN?s activities, involves participant observation in meetings and hopefully will help participants promoting the sale of services and technology, in their respective institutions, by developing suitable processes and practices.
Sejam benvindos!
