HeaLIQs 4 Cities promotes interaction between citizens, local academia, SMEs and government. They will meet in Lifestyle Innovation Quarters (LIQs), which are open for an established time period during big physical activity events. In the LIQs, citizens engage in lifestyle assessments, test innovative products from SMEs and engage in community programmes. All of the activities focus on learning about a healthy lifestyle in an approachable setting. LIQs will enable lifestyle mapping and assist in the work of scouting for successful lifestyle approaches in the EU.
In 2018 HeaLIQs 4 Cities aims to increase public visibility of regional R&D in the area of Healthy Living and Active Ageing by inviting citizens to engage in a Lifestyle Innovation Quarter. These LIQs are temporary fora established at a central location in the city during a big public event, such as an organised running event. The LIQs enable citizens to test and co-develop innovative products of local SMEs, to get informed on HLAA-related programmes run by local governments and to receive academia supported lifestyle checks with personalized lifestyle advice.
The two LIQs will be established in Groningen, Netherlands, and Coimbra, Portugal, two cities/regions that were deemed “Reference Sites for Active and Healthy Ageing”. This recognition, given by the European Commission, highlights a region’s successful integration of academia, industry, government and the end-user communities – the quadruple helix. The 2018 activity will target visitors of the University games EUSA 2018 (20-22 July at Alma Shopping, Praça Vida +) in Coimbra and the Healthy Ageing Week & 4-Mile Run of Groningen (7-14 October). In both events, the LIQs will enroll the citizens in physical activity, healthy lifestyle assessments and technology use/development in exhibition booths and living labs.